New Women’s Health Company, Kindbody, Makes Its Debut on the West Coast Today

SAN FRANCISCO, Sept. 26, 2018 /PRNewswire/ — Kindbody, a new women’s healthcare company is launching today in the Bay Area with its mobile fertility pop-up. Kindbody, led by former Founder/CEO of Progyny, Gina Bartasi, is building a national network of boutique women’s healthcare facilities through pop-up and brick-and-mortar locations, with technology and patient experience at its core.

Complimentary fertility tests and consultations will be offered at Kindbody’s mobile fertility pop-up in Palo Alto today, from 11am-6pm, at University and Emerson. On Thursday, September 27th, the mobile fertility pop-up will make its debut in San Francisco, from 10am-7pm, at 101 Mission Street. Kindbody launched in New York City in August and has already held mobile fertility pop-ups in Flatiron and Midtown, Manhattan, as well as the Hamptons.

“To truly improve outcomes and experience, we know the discussion about women’s health must start earlier and with their gynecologist,” commented Founding Physician Dr. Fahimeh Sasan, who joined Kindbody this summer after a decade at Mount Sinai. “From our first three events, we’ve performed 386 fertility assessments, 99 of the 386, or 26% of those tested, had AMH scores of less than 1, which is a leading indication of low ovarian reserve. More astonishing is that 53 of the 99, or 53%, who tested low were under the age of 35.” Kindbody’s mission is to democratize care making it more convenient and more affordable for more patients.

“We have to treat the whole woman. So, while we’re starting with fertility services, we’re quickly expanding into mental health, nutrition and gynecological services,” said Bartasi. “Our objective is to empower patients with the same knowledge and confidence as their physician.” Bartasi is credited with developing the first-of-its-kind fertility benefit solution, Progyny, for large, self-insured employers with 25 of the top Fortune 500 companies as clients.

Bartasi’s team is an all-star roster including co-founders Dr. Sasan, Joanne Schneider and Cynthia Hudson, as well as veteran executives from Flatiron Health, Google, Oscar Health, Mount Sinai Hospital, and One Medical.

Schneider, a former San Francisco resident who leads Product for Kindbody added, “Bay Area patients not only embrace technology, they demand it. We’re investing heavily in patient-facing tools and a centralized data platform. There’s a lot of inefficiency in the system, and the cost of treatment is very high. We think there are many ways to bring costs down that are good for patients and for business.”

“We know there’s demand for innovation and more cost-effective treatment. We simply need to reimagine care delivery. We believe in the consumerization of healthcare, and bringing care directly to the patient, like we’re doing today in Palo Alto today and in San Francisco tomorrow,” summarized Dr. Sasan.

Kindbody began seeing patients at its brick-and-mortar sublease in Midtown, Manhattan, earlier this month, and will open its flagship location in Flatiron, Manhattan, in early 2019. Kindbody’s San Francisco location will open shortly thereafter in the spring of 2019.

About Kindbody: Kindbody is reinventing women’s healthcare for the modern woman, starting with fertility and wellness services. Through a national network of boutique locations, Kindbody is bringing together clinical excellence, best-in-class technology, and accessible pricing — connecting the full patient experience in one, intuitive platform. Visit and follow us on Instagram, Twitter, and Facebook.

Media Inquiries: Rebecca Silver, Director of Marketing (609) 947-0793

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