Colors TV has come forward ti make a deal with Salman for his next 10 films. Salman Khan is on cloud9 at the moment in Bollywood with back to back hits. Bajrangi Bhaijaan, Prem Ratan Dhan Payo and Sultan, he is just hitting big numbers at the box office. So Colors Tv has approached Bhai and made a mammoth 1000 crore deal for his next 10 films.
Since Salman Khan has a huge fan base, his presence can turn many heads turns to TVs, So You will see Salman Khan’s presence in Colors TV till he releases off his upcoming 10 films. The list includes Salman-Kabir Khan combo film, Tubelight and there’s another with Raj Kumar Santhoshi, yet to be titled.
A trade source recently said, “Today, stars are raking in the moolah by signing multi-crore deals with popular channels willing to pay the price. While Shivaay’s Ajay Devgn had signed a deal of `400 crores for 10 films with the same Colors TV channel, at the time, Salman Khan had signed the same for `500 crores starting with Bodyguard — so he was getting paid `50 crore per film then. Varun Dhawan recently inked a deal with a channel where he gets paid `300 crores for 10 films of his.”
As you can see the TV channels are really ready to keep their viewers glued to their TVs. The channels estimation is that when a Big Celeb is seen on a channel with a good amount of hype, it will surely end up making up a huge TRP for them which obviously results in good payments for various ads. So it’s more like a marketing strategy. But it seems to be working for many channels. Salman Khan’s new film Tubelight will make the way to theaters next year.
But for Sultan. Salman Khan might have to reconsider because YRF producer may have to re-negotiate with the channel as YRF has already signed a deal with the prestigious Sony TV.
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